Be ready to welcome the New Year with a new dollar menu from your favorite McDonald’s. Next month Mc Donald’s is ought to unveil on its new value for this New Year, which will be including a debut of new chicken sandwich. Some analysts are calling it “value menu wars 2.0”-that’s more like an opening hail in the comparatively static industry of fast food.
To start off in 4th Jan, Mc Donald’s will be launching its Dollar Menu for $1, $2, and $3 at various locations worldwide, replacing one of its item called the “McPick 2”. It is the most recent a huge steps taken by the Oak-Brook based giant fast food company for drawing back its customers those got lost to its competitors in the past few years. The Golden Arches has pursued in maintaining a balance between value and quality in its recent manoeuvre. This value menu is what strikes to maintain this strategy.
The one with $1, customers will be able to buy them a sausage burrito, a cheeseburger, a McChicken Sandwich, or, as it is now where you can buy any soft drink. For $2, one can buy two piece buttermilk crispy tenders, Sausage McGriddle, a Bacon McDouble, or a small McCafe drink. Then at last for $3, consumers can buy a triple cheeseburger, a Happy Meal, Sausage McMuffin with egg, or a classic chicken sandwich.
As per one analyst from the research firm of NPD group, says to expect another round of value wars menu.
A former restaurant operator of McDonald’s, Dick Adams, says that despite the value menus are losing a balance in general for franchises, those have seen their revenues and also their voice in the time of company diminish in late years. He says that he has been hearing these complaints on value menus for the last 15 years and now it’s ancient. He predicted that the franchise would be shifting some of the items, such as the Bacon McDouble, Mc Chicken Sandwich, and the triple cheese Burger, off this “value menu” once TV ads are over. Though there’s a lot variety left for customers, he added.