Thanksgiving season is ahead and on this occasion Amazon and the Whole Foods today enlisted a new series of discounts for its prime members that involves the price cuts on the items of Thanksgiving such as; turkeys and whole range of other in-home 365 items that are Organic and also from those brands of partnered organic. The discounts have been announced on the website of Whole Foods and takes active start today, and there lies more evidence that Amazon plans in leveraging its acquisition of the national grocery store chain of $13.7 billion. It is to bring more value to its one year $99 Prime membership, syncing the offline and online advantages of the program in unparalleled ways.

In integration to the discounts on turkey, Amazon is reducing the price on 365 line for items of Whole Foods like; shrimps, chicken breasts, salad mixes, organic broccoli, canned pumpkin, and sweet potatoes. There will be reduction in prices of brand partners of Whole Foods, which includes Eden Foods, Organic Valley, Lundberg Family Farms, Pacific Foods, and Tom’s of Maine, and also permanent discounts on regular products from giant brands like Applegate and Chobani. These late discounts follow a hugely publicized price cutting back in August, instantly following the acquisition of the closing deal. The deal that brought down the prices on the favourite of Whole Foods like bananas, organic eggs, ground beef, salmon, butter, and avocados.

The press launch says that this offer is a glimpse on the preview of special savings and benefits of in-store Prime members can be expecting till the time comes when Prime becomes official rewarded program of the Whole Foods Market. This means that one can expect Amazon in continuing to cut down prices at the Whole Foods to $3.49 per pound and for organic and non-antibiotic varieties to $2.49 per pound. Additional 50 cent advantages are available for the Prime members.

From this it’s transparent that Amazon thinks Whole Foods as a gateway of physical and brick and mortar into the lives of its consumers, by giving potential network distribution for the delivery service of Amazon Fresh.