This Christmas season something fancy waits for you as Walmart wants you party in its Stores. This season Walmart is looking forward in shedding its image as a retailer of no-frills, as at its stores, Walmart plans to hold thousands of holiday seasons parties and give its consumers a reason to shop there instead with their rivals.
Eyeing a repeat of its victorious holiday quarter previous year, the discount chain, when it skilfully bested its rivals such as; Kohl (KSS, +0.63%), and Target’s (TGT, +0.94%), stated that a major piece of its strategy during Christmas period would be in holding20,000 holiday parties across its 4,700 stores as well as ramping up all the demonstrations of the in-store products. The first sequence of the parties will be focusing on toys and will start from November 4. Then in this shopping season only later, Walmart will be throwing parties that will focus on entertaining customers, and that will be on December 2, which will be followed by in-store events on Dec 16 that will go on zero in for familiar gift ideas. For example; the toys parties will allow the kids to play around with the toys and click pictures with their favourite Santa Claus.
There some more in store, Walmart will also bring back a lot more dedicated staffs with its lined up tasks of last year for helping the shoppers in retrieving online orders or speed the check out process. Those workers that Walmart names as “Holiday Helpers” will be seen in reindeer hats, in integration with the yellow and blue vests the workers of Walmart wear them to make them identifiable. These stores workers work with dedication in bringing more customers to their stores and raise the score for customer service and in generating more store traffic.
The company also stated that it would cut back on many prices of the items this year, a practice that’s called “rollback”, Walmart speaks.
It’s just that in the shipping segment the shoppers will get no free benefit, as it was the case previous year. Walmart is opposing the free shipping of its rivalries like Target and Best Buy; those are delivering free shipping regardless the order-size of the item.